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How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition by Reshma Shah, Jamie Turner

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11. How to Use Promoting Platforms to Help You Grow Your Sales and Revenue

What’s the point of setting up, launching, and running a social media campaign if you can’t use it to promote your product or service, right? After all, the big idea behind social media is that you can use it to create relationships with customers and prospects to get them to buy more stuff, for more money, more frequently.

With that in mind, let’s take a look at the social media platforms that can help you promote your products or services. In the last chapter, we looked at the tools that can help you network. Now it’s time to move on to the tools that can help you promote your brand.

Before we talk specifics, it might be a good idea to take a 30,000-foot view of the ...

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