O'Reilly logo

How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition by Reshma Shah, Jamie Turner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

20. How to Measure the Impact of Your Social Media Campaign

When you think about it, the only truly important social media metric is good old return on investment (ROI). Everything else—traffic, comments, followers, leads—is just a stop along the way.

Without a positive ROI, there’s really no reason to run a social media campaign (unless you’re doing it just for kicks). If your social media campaign doesn’t have a positive ROI, it won’t be long before you get a knock on the door from the CFO or CEO telling you to shut the whole thing down.

It’s a good idea to keep ROI on your radar screen at all times. It’s easy to get distracted by the minutiae of running a campaign, but ROI should be front and center in everything you do.

One of the ways we ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required