24. How to Ensure Your Social Media Campaign Runs Smoothly

If you’re a real estate agent, an interior designer, or a landscape company, making the decision to set up, run, and manage a social media campaign can be pretty simple. Only a handful of people have to buy into the concept, and with a little planning and strategizing, you can be off to the races pretty quickly.

But if you work at a larger corporation, getting buy-in is only part of the challenge. Invariably, you’ll be asked to set up a series of social media guidelines for the 10 or 100 or 1,000 people who are going to be helping you execute your program.

Remember, as our friend Erik Qualman states in his book Socialnomics, “What happens in Vegas, stays on YouTube.” With that in mind, ...

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