Chapter 3
Your Etsy Shop Setup
The first step to setting up your Etsy shop is picking a username. Your Etsy username is going to be the name of your Etsy shop, so you need to pick this carefully. This is the first place in your Etsy shop where you will start the SEO process. You will also need to find out if the dot-com is available and if there are any other businesses out there with the same name you want to use.
SEO Defined
Wikipedia states that “search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the ‘natural’ or unpaid (‘organic’ or ‘algorithmic’) search results.”
SEO will play a huge role in getting your handmade goods from your Etsy shop found on Google and other search engines. For your Etsy shop, we are going to focus on finding and properly placing strong keywords. Your Etsy shop name is important for SEO of your shop, because your shop name will be included in the URL address of your shop, and this is the first place Google looks for keywords.
Since your Etsy shop name is so important, you need to put some thought and research into it. The best research tool for searching for strong keywords is the Google Adwords Key Word Tool. I will be referring back to this process several times so make sure you learn it well.
Keyword Research
The quickest way to find the Google keyword tool is to go to Google ...
