Chapter 6
Advanced SEO for Your Etsy Shop
Search engine optimization (SEO) can be overwhelming at times. Read and apply what you can in the time you have. Don't get stressed out! Being a new seller means you are not set in your ways, and this SEO info can be applied and ingrained in your daily activity faster!
Keyword Research and Placement
Getting your Etsy shop and Etsy items found on Google can be a difficult task. But with the proper research and placement of specific keywords, you can begin to dominate small niches and move up in the Google search. There are a few things you need to keep in mind when you are looking for keywords to use.
When looking for keywords and phrases, shopper intent, search volume, and keyword competition are the three most important factors that determine a good keyword.
Shopper Intent
The most important factor to look at when figuring out the value of a keyword or phrase is intent. When picking a good keyword to analyze, pick words or phrases that people interested in your items would search for. You know your product best. Once you determine what these words and phrases are, use the Google Keyword tool to find more suggested words and analyze them to see if they are worthy of using. I will explain more about this later in this chapter.
Volume
When determining the value of a keyword or phrase, you need to look at the search volume. Are there enough people searching per month for a term on Google to even consider optimizing for it? (The Google Keyword ...
