Foreword
DAVID DROGA
This book is about the qualities you need to be successful in advertising, beyond being good at actually doing the job. Now, I don’t necessarily agree with every single word in here—there are so many different opinions in our industry, it would be amazing if any two individuals did agree on absolutely everything.
But what I wholeheartedly agree with is the principle that your success will be determined by a lot more than just how good you are.
For me, it’s your attitude that’s the key.
For a start, being hard-working should be a given. Always. If you’re new in an agency, you need to work hard so you stand out from the people who are already there, and so you can create your own opportunities. At the other end of the spectrum, ...
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