CHAPTER 2

HOW TO GET A JOB

GOING TO COLLEGE

If you have picked up this book because you think you might want to work as an advertising creative and you are wondering whether you have to take a college course to get such a job, there is a simple answer to your question.

You do.

The days of getting a copywriter’s job off the back of an English degree or an art directing gig straight from art school are long, long gone.

The good news is that the vast majority of colleges are extremely clued up about helping you get a job. They nearly all have good links with the advertising industry and regularly get working creatives to critique students’ work (these industry contacts will become crucial after you leave college and begin looking for a job). The ...

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