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Development Season—Selling Your Own TV Show ... and Beyond

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Stacy Traub was sitting on her couch, exhausted. She had just finished shooting and editing her first pilot, and she was now on the phone with her executives at Warner Brothers, who wanted to talk about staffing possibilities. Why? she wondered. The show hadn’t yet been picked up . . . it may never get picked up . . . and all she wanted was to relax.

In fact, Traub hadn’t wanted to develop in the first place. She had been happily working as a supervising producer on Kitchen Confidential, FOX’s Bradley Cooper-starring adaptation of Anthony Bourdain’s acerbic memoir, when producers Eric ...

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