How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI

5. Social Media for Lead Generation

When you hear the words lead generation in the same sentence as social media, how does it make you feel? For many it calls up slimy salespeople broadcasting status updates begging people to buy their products or services. Everyone has quickly unfollowed, unfriended, or even blocked users who do this. That’s not what this chapter is going to be about. Perspective has shifted about social media lead generation, and people are beginning to see that they’re creating something valuable that, when handled the right way, can generate business for their company. They recognize the delicate balance between providing value and generating sales interest from followers. If you are doing your job well in social media, ...