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How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI by Nichole Kelly

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12. A Great Starter Mix of Tools for Less Than $10 a Month

In the spirit of progress before perfection, the goal of this book is to give you a solution you can immediately implement while you build some of the more complicated pieces you’ll need for full end-to-end measurement (or get budget approval for a more expensive tool). There’s a solution available right now that will get you better data and tie the social channel into conversions. And it costs less than $10 a month. Sound too good to be true? It’s not. That killer combination is HootSuite Pro and Google Analytics. This chapter shows you how these tools combine to give you better data than you’ve ever had and how to use them to produce reports that will make your executives sing your ...

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