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How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI by Nichole Kelly

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13. Creating a Cross-Functional Measurement Dashboard

One of the most important elements in measuring social media is comparing social media within the context of how other marketing channels are performing. Although it’s great to have an awesome social media measurement tool pumping out amazing data, it’s not going to be enough to get the job done. You need to put together a reporting dashboard that collects both manager- and executive-level data and that is easy to update. You’ve spent time understanding what types of data you need to collect. Now it’s time to organize them into a powerful presentation format that will make your bosses say, “Wow!”

This entire chapter is a hands-on exercise that will require a few things: you, your computer, ...

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