How to Measure Anything Workbook: Finding the Value of Intangibles in Business

CHAPTER 11 Preference and Attitudes: The Softer Side of Measurement

1. True
2. A
3. D
4. True
5. D
6. C
7. E
8. D
9. C
10. A
11. False
12. B
13. E
14. Response Set X
15. B
16. A
17. C
18. A
19. A
20. False
21. D
22. True
23. D
24. B
25. A
26. B
27. False
28. If they really thought a human life was priceless, they would forego every luxury and devote all time and wealth to saving whatever lives they could. Invariably, they do not.
29. $25,000
30. He believes that these factors are outside of management’s control.