How to Monetize Your Data

Book description

Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires management commitment to specific organizational changes and targeted technology and data management upgrades.

Product information

  • Title: How to Monetize Your Data
  • Author(s): Barbara H. Wixom, Jeanne W. Ross
  • Release date: April 2017
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT58310