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How to Monetize Your Data
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How to Monetize Your Data

by Barbara H. Wixom, Jeanne W. Ross
April 2017
Beginner to intermediate
4 pages
13m
English
MIT Sloan Management Review

Overview


Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires management commitment to specific organizational changes and targeted technology and data management upgrades.

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Publisher Resources

ISBN: 53863MIT58310