Selecting a Partner for an Alliance
Once the organization is clear with the strategy and the business case for the alliance, it is important to identify and choose a partner. In the current age of aggressive competition, the competitive edge of organizations might also be determined by the close cooperation and solid relationships with external organizations. Many times, during strategic analysis, likely partners may have come to the fore, but it is important to evaluate explicitly what the partner contributes to the alliance. An organization can seek out a partner for its operations or it can respond to a proposal from another organization ...
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