Having gone through the complete lifecycle of an alliance, it is evident that alliances are becoming the core of corporate strategy decisions of organizations and need to be given a deep thought. That in the current dynamic environment strategic alliances are becoming inevitable, focus of management executives should be how to make their alliances succeed. Efforts need to be made to ensure that the alliance performance meets corporate expectations. Being able to form and manage alliances better than competitors can serve an important source of competitive advantage. Even though the objective of the alliance may be to develop new markets, new technology, or new knowledge, there is no surety of doing so. A strong alliance ...
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