• CHAPTER 11 •
Negotiating in Sub-Saharan Africa
The Business Environment of Sub-Saharan Africa
The business climate of sub-Saharan Africa is undergoing radical changes as some of its countries try to become fully integrated international business partners while facing serious internal problems.
Sub-Saharan Africa is a very diverse area, covering countries such as Nigeria, South Africa, Zimbabwe, Zaire, Angola, Zambia, Tanzania, and Kenya. Much of the business environment of sub-Saharan Africa is affected by tribal influences and the European countries that colonized many of these countries. British influence can still be seen on the day-to-day business rituals in Nigeria, South Africa, and Zimbabwe.
The potential for productivity, diversity, ...