•  CHAPTER 11  •

Negotiating in Sub-Saharan Africa

The Business Environment of Sub-Saharan Africa

The business climate of sub-Saharan Africa is undergoing radical changes as some of its countries try to become fully integrated international business partners while facing serious internal problems.

Sub-Saharan Africa is a very diverse area, covering countries such as Nigeria, South Africa, Zimbabwe, Zaire, Angola, Zambia, Tanzania, and Kenya. Much of the business environment of sub-Saharan Africa is affected by tribal influences and the European countries that colonized many of these countries. British influence can still be seen on the day-to-day business rituals in Nigeria, South Africa, and Zimbabwe.

The potential for productivity, diversity, ...

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