How to Negotiate Anything with Anyone Anywhere Around the World, 3rd Edition

•  CHAPTER 7  •

Negotiating in Latin America

The Business Environment of Latin America

Latin America generally refers to Mexico, Central and South America, and the Spanish-speaking Caribbean. Although Mexico is geographically part of North America, culturally it is usually considered part of Latin America. Business practices differ in the many different cultures collectively referred to as Latin.

With over 400 million people, a large market exists in Latin America. In addition, vast natural resources make Latin America a potentially strong economic force in the world. Political and economic policies have heretofore hampered progress.

There are generally huge differences in the distribution of wealth. Although the small middle class is growing ...