• CHAPTER 8 •
Negotiating in North America
The Business Environment of North America
The economy of North America (the United States and Canada) is the largest in the world. There is a climate of free enterprise where most laws are designed to promote competition rather than restrict it. Big corporations dominate the business environment, particularly in the manufacturing and oil sectors. Small and medium-size businesses are prevalent in the service, retail, and construction industries.
U.S. and Canadian businesspeople try to keep up to date on the latest management techniques and ideas. Anyone planning to do business with North Americans should be aware of such management trends as Six Sigma, customer relationship management, strategic thinking, ...
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