Chapter 3. HOW TO BE MORE LIKED BY MORE PEOPLE

(AND AS A RESULT BECOME MORE PERSUASIVE AND INFLUENTIAL)

When I was at school in Ashton, I used to work in a bakery on Saturdays. Not only did I earn a day's pay and still finish in time to play football in the afternoon, I also got to drive a big van. I would drive around from market to market delivering bread, buns, cakes and what my mother endearingly referred to as 'fancies'. We started promptly at 6 a.m. and I would leave home to walk to the bakery at half-past five. It fascinated me that everyone I saw said 'hello' to each other. At that early hour there were only a few souls about and there was always an acknowledgement. By seven o'clock or so the effect ended, simply because there were more ...

Get How to Persuade and Influence People: Powerful techniques to get your own way more often now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.