Chapter 2. Executive Summary The Fundamental Fifteen Keys to Winning Presentations
While much goes into planning, preparing, and giving business presentations, fifteen concepts stand out as fundamental, based on my experience and observations from top executives and presenters (Figure 2-1). A speaker who applies the Fundamental Fifteen is well on the way to a successful presentation.
These basic keys will all be developed more fully in the pages to follow.
Go in prepared. One of the worst openings for a presentation is "I really didn't have much time to prepare." (Translation: "Yes, it's going to be lousy, but don't clobber me too much.") According to many top executives, one of the key messages they bring to seminar participants is to take ...
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