Principles of Good Visual Aids

From a customer review board: "We said we wanted a presentation, not a written proposal projected onto a screen." With that scathing comment as a major yellow flag (or was that red?) waving in the air, here are some guidelines on creating visual aids that achieve their purpose (summarized in Figure 7-4).

  • Remember, they are aids. The most important element in the presentation is you, the presenter. The aids may be your most important tool, but your words and the way you conduct yourself are primary. If the entire message is on the visuals, why do we need you? Just send a clerk, who costs a third as much, to flip the charts. If the aid does not help you convey your message, it's a poor visual.

  • Visuals or graphics ...

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