Chapter 9. Working the Charts, Successfully
At a major financial conference the CEO was speaking at the lectern, forty feet from the screen, where a series of graphics were shown. We heard him, glanced over at the screen, became baffled as the spoken words seemed to have little correlation to what was on the screen. A dilemma: Which do we try to follow: the speaker's words or the visuals? Well there is that interesting Wall Street Journal article I wanted to read. . . .
How well visuals are used can have a major influence on how effective they truly are. Poor use of good visuals can make a very bad presentation. Here are suggestions for the effective use of visuals (summarized in Figure 9-1).
Before you start, verify that you are ready to work ...