Chapter 9. Working the Charts, Successfully

At a major financial conference the CEO was speaking at the lectern, forty feet from the screen, where a series of graphics were shown. We heard him, glanced over at the screen, became baffled as the spoken words seemed to have little correlation to what was on the screen. A dilemma: Which do we try to follow: the speaker's words or the visuals? Well there is that interesting Wall Street Journal article I wanted to read. . . .

How well visuals are used can have a major influence on how effective they truly are. Poor use of good visuals can make a very bad presentation. Here are suggestions for the effective use of visuals (summarized in Figure 9-1).

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