Planning the Test Phase
Planning for a simple dry run may take little effort. For major presentations, careful planning is key. Here are some suggestions for both reviewers and presenters, also summarized in Figure 10-1.
Test early and often. Helpful reactions can be given at several key steps of development. The further along in the presentation phase, the more difficult and expensive changes become. Making changes at the storyboard or rough-visual-aid level is simple and cheap compared to finding out that the presentation is off base and needs major work after all material has been gathered and finished visuals have been prepared.
Figure 10-1. Testing and evaluation can greatly improve presentations. Plan to test at several steps during the ...
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