Develop Appropriate Material

Presentation content must be understandable, accurate, and received positively. One need not look far for blatant language mistakes; they often are the source of humor or frustration, just like those easy-to-assemble instructions found in some manuals. It also pays to be aware of local sensitivities. For example, a team pursuing business in Saudi Arabia displayed on the repeated agenda chart a map showing the Persian Gulf. A consultant immediately spotted it as not real smart, noting that to the Saudis it's the Arabian Gulf.

  • Cover less material. I once coached a presenter heading for Japan. It was obvious he was trying to cover too much. Reporting back later, he said he'd cut a lot out, but he definitely should have ...

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