8Dealing with Objections
What do I mean by ‘dealing with objections’? Well, I mentioned this earlier when I was talking about how we get people to reduce their fear by creating great content that they know the audience is going to enjoy or love. You may remember the lady going to talk to a room of architects, where she went from a fear level of 8 down to 3 just through getting great content and dealing with the audience objections she thought she would face.
She was very, very scared. No confidence at all in her ability to deliver this presentation. And all we worked on was the content – making it more interesting and added the ‘in‐motion’ walk up start.
I also said we dealt with some objections she thought might exist within the audience ...
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