9Getting the Audience to Take Action

There are some other key skills that my clients often want help with when it comes to delivering presentations and public speaking. One is: ‘How do we get the audience to take action from our talk? Whether it's to buy our product or service or to engage with me in conversation after? How do we make that happen?’

Now, don't stop reading if you think this chapter isn't relevant because you are not in sales! We are all in sales. More and more these days all roles have an element of selling, even in our personal lives. At the weekend you have ideas about what you'd like to do and your family members or friends have their own ideas. You prefer your ideas, so you are selling!

Getting People to Take Action after ...

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