Chapter 5:Build Your Reputation with Ongoing Marketing Activities
One of the best ways to protect your online reputation over the long haul is by increasing your existing online marketing efforts. By building your online profile with activities like blogging, applying for awards, and telling authentic stories distributed through strong marketing challenges, you can create your online firewall while also improving your sales and marketing activities.
One thing that I often hear from executives is that they want to improve their corporate communications, marketing, and public relations, but they don’t know where to start. Perhaps the conversation begins with an executive saying they want a presence on social media, they want to blog, or they just ...
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