Chapter 1. Grow Your Revenue and Profits

It makes sense intuitively that recognizing and rewarding employees for their superior performance leads to superior organizational performance. Most employers will tell you that optimal performance is what they expect to achieve with their rewards programs.

However, when times are tough, it is not intuition that drives policy in most companies but rather bottom-line results. So, if you need a good reason to invest more creative effort and money in your rewards program or to convince your company to do so, you should forget intuition and look for evidence of hard numbers.

Note

Recognizing and rewarding employees does more than make people happy. Solid numbers show that it contributes directly to bottom-line ...

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