Chapter 2
Getting technology to work for you
Picking the right platform for your retail business is just the first step in making the most of technology to get ahead of the competition. Having the ability to integrate quickly with a wide variety of third-party services and tools is critically important to maintaining a competitive advantage and to ensuring that you are always at the cutting edge of what is possible online. No web business has a shortage of raw data, but intelligently managing and extracting useful information from that data is the skill necessary to get ahead of the game in terms of marketing automation, operational efficiencies and profit driving insights.
I met with George Graham, CEO, and Alex Crawley, CTO, at Wolf & Badger ...
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