Chapter 4
Starting to use social media and PR
This section is for companies interested in exploring digital marketing as a channel to attract new customers. It will focus on the core areas of Google AdWords, social media (paid for and organic), online public relations and a very top-line view of using search engine optimisation (SEO).
I met up with the team at 10 Yetis Digital, which are behind marketing campaigns for clients such as Superdry, Made.com, Confused.com, etc. Together, we discussed some of the best examples of how to get digital marketing to deliver for you quickly.
Key takeaway
- ‘News-jacking’ is the most cost-effective way of raising awareness of a company or brand after an initial launch.
- Social media, specifically an influencer-led ...
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