Chapter 5
Presenting products and services online
The more relevant you make your website for each visitor, the longer they will stay, the more they will do, the more they will spend and the more they will tell other people.
I met up with the team at Red Technology, an ecommerce solutions provider, combining ecommerce agency services and authoring an ecommerce platform. For more information about them, visit: www.redtechnology.com.
We discussed how the theory of personalising your ecommerce makes sense to everyone, but that most retailers do not really know where to start and what to do to get the best results. In fact, 98 per cent of respondents surveyed by eConsultancy saw personalisation as critical to success, but only 22 per cent had ...
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