How to Sell Anything Online

CHAPTER 30Advice from Mark Bouris: How to build a personal brand that spans decades

Mark Bouris AM is one of Australia's most high-profile entrepreneurs, with an extensive career as a business owner, financial advisor, CEO, media personality and mentor.

After selling his company Wizard Home Loans in 2004 for $500 million, Mark went on to become a chair of multiple boards and started Yellow Brick Road, where he is currently the executive chairman.

He is widely recognised for his TV appearances, including being the host of the hugely popular The Apprentice and The Celebrity Apprentice as well as The Mentor. He is the host of The Mentor podcast, which has over 2 million downloads and is consistently in the top five business podcasts in Australia.

Mark Bouris has established a successful career by building disruptive businesses, challenging the market and providing smarter solutions for consumers.

I originally wanted to interview Mark for his insights on personal branding, but as I spoke to him, I realised that he had so much more to give. His views on being a founder and public figure, being adaptable and social comparison, on top of building a personal brand and deeply understanding his audience, were incredibly insightful and valuable.

We spent hours dissecting the small business landscape and spoke about how founders can build a personal brand that captures and holds attention for the long term. These are Mark's six pieces of advice to grow your personal brand:

1. Understand ...