How to Sell Anything Online

My seven business beliefs

In my ten years of business, I've developed a set of beliefs that I live by. They have been created, not only based on my experience, but also on the hundreds of businesses that I've analysed and mentored. Here are my top seven.

1. Be everywhere, all at once, at any given point in time, in the cheapest way possible

Wherever your target market is hanging out, I want you to be there. If they're scrolling through Instagram, your stories should be active. If they are in a Facebook group, they should see your brand name mentioned. If they are searching for an answer on Google, your brand should appear with the solution. If they are relaxing at home, you need to knock on their front door. Okay, I exaggerate, but I think you get it.

Start with the cheapest marketing levers, such as search engine optimisation (SEO) and organic content creation, and then amplify your visibility with paid marketing. I'll show you all the marketing levers you need so you can be everywhere.

2. There are no magic spells

There is no business success that cannot be explained. From Culture King's $600 million business valuation to The Oodie making $1 million in one day to Showpo scaling to a $100 million business, I can pinpoint the exact strategies that made them grow. There is no magic involved.

They each used a few key marketing strategies to scale, but their winning tactic was knowing which ones to use at the right time with the budget they had available.

There is nothing ...