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How to Sell Yourself by Arch Lustberg

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Appendix

Lustberg on the Open Face

1. You achieve the open face by raising your eyebrows, creating horizontal lines in your forehead, and holding the position for a short time.
2. The open face is the most likable expression.
3. You look your most attractive when you open your face and smile.
4. A smile is sometimes inappropriate, but an open face always works.
5. An open face makes you look confident and self-assured.
6. It makes you look honest and believable.
7. When you’re having fun, you open your face naturally.
8. When you’re under stress, you have to remember to open your face.
9. Draw a small open face on your text or notes as a reminder.
10. It’s almost impossible not to open your face when you talk to a baby.
11. An open face says, “I care.” ...

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