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How to Sell Yourself by Arch Lustberg

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CHAPTER 11
Selling Yourself When Testifying
There was a time when our knowledge of legal procedures and the courtroom was limited to TV programs (Law and Order) or films (Philadelphia). Now, with so many people suing or investigating each other, and with most of us embracing and speaking out for causes, we may find ourselves involved in a court case or a legislative proceeding.
To testify effectively requires considerable skill.
As does a television or a radio interview, delivering testimony takes place on “foreign soil.” We’re asked to appear in strange surroundings that can adversely affect our ability to play the game. Also, as with the radio or TV interview, giving testimony is often a confrontational situation. You may have a patient and ...

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