Communication is the transfer of information from one mind to another mind, or to a group of other minds. It can be in the form of an idea, a fact, an image, an emotion, or a story. It can be written, spoken, drawn, danced, sung, or mimed.
Whatever the medium, if the message doesn’t reach the other person, there’s no communication, or there’s miscommunication.
The simple premise of this book is that every time you open your mouth, in order for communication to happen, you have to sell yourself. If you don’t sell yourself, communication is nearly impossible. If you do, your message will get across.
We think of selling as being product-oriented. But that’s only one aspect of selling. In the case of product sales, the governing factors ...