Tokyo street style

Trends play an important role in the world of fashion;you must understand how they work and how you can use them to your best advantage. You will have to decide how focused on trends your particular customer base is. Your initial research should have given you a good understanding of your potential customer and you should be able to determine whether your shopper is trend-driven. You should develop your product accordingly. Your product success will be determined by your ability to meet the needs of your customers. This chapter will show you how to find out what your customers actually want and how they are influenced by trends. ...

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