Men’s tailoring department at Harrods

Developing your own product is your chance to express yourself creatively and produce something you feel good about—probably the reason you started on this journey. But it is even more important to ensure that you have a strong profile and a good customer rating. This chapter will outline the rules for making sure that the line you develop creates the impact you need.

Understand Your Customer

If you are serious about developing a clothing line that will allow you to create a lasting business, you must do your market research and have a full understanding of your target customer’s lifestyle. Without an understanding ...

Get How to Set up & Run a Fashion Label, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.