Buying appointment at the Magic trade fair, Las Vegas
Selling is about talking to people and building trusting, long-lasting relationships. People buy from people they like—depending on your selling strategy you may get only two chances a year in which to meet with buyers, so it is important to get it right first time. You must also be able to talk about your own product convincingly. This chapter looks at all aspects of fashion wholesaling and retailing, at the potential for licensing agreements, and at all the administrative details that are part and parcel of the selling process.
The Sales Window
Before you work out when exactly you will be ...
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