How To Sharpen Your Business Writing Skills, Second Edition

1Writing for Your Reader

Learning Objectives

By the end of this chapter, you should be able to:

• Name three major categories of criteria for good business writing.

• Ask the central question you need to answer before you begin writing.

• List the three levels of potential readers within an organization.

• Name three ways of applying basic psychology to encourage readers to read your message.

• List five elements that contribute to an appropriate tone in most business writing.

Some people like to write. They feel creative and energized when faced with a blank computer screen or fresh sheet of paper. They put their thoughts down easily and need ...