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‘Hey, our sales are down. What can we do about it?’

This is a fairly typical situation. Everything is going fine. You are in a business that’s not really thinking but just sleepwalking its way through the financial year. Everything is on course. There’ve been no surprises. And then you get that ‘Mayday call’. You have a problem. And it means you have to think.

One of my favourite quotes is from the British physicist Lord Rutherford who said:

‘We have no money so we shall have to think.’

And what’s so special about the kind of critical thinking that you need to solve a problem like this one? It’s free. So let’s get started.

You’ve got ...

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