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This chapter focuses on exercises and behavioural changes which if tried separately or together can radically uplift your ability to get a flow of ideas. None of them will turn you into a creative thinking genius overnight but some of them may, like Pilates or Yoga, strengthen your core, your core of creativity. They are there to make ‘thoughtfulness’ second nature rather than something just done by people in advertising agencies.

Because all of us need more good ideas

Where does innovation in business come from? Experience shows it’s rooted in attention to detail. It’s not simple and it can come from many places, but much of it derives from ...

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