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We all need practical advice on how to create better ways of thinking about other people. Is it a soft skill which in a task-crammed world seems like a nice-to-have or a critical skill that differentiates good companies from bad companies? I think you know what I think.

How to get attention

Getting the attention of others isn’t easy because in a world filled with white noise, where there’s non-stop advertising and breaking news, attention has become the most precious global commodity. Getting attention matters because you can’t interact without it and interacting is the quickest and best way of connecting.

Ask people what they think and ...

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