Chapter Five
Get your message across
Once you have attention, you need to use it to get your message across. How can you make your message compelling, persuasive and powerful? We will look at the way to structure and deliver your ideas so that people understand them easily, and how to make those ideas stick, paying special attention to what you can learn from the art of story-telling. We will examine the three components of a persuasive argument and how to harness the impact of words.
Compelling, persuasive and powerful
In Chapter 2, you met six levels of speaking.
THE SIX LEVELS OF SPEAKING
You can address all these levels by making your ...
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