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How to Speak so People Listen by Mike Clayton

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Chapter Five

Get your message across

Once you have attention, you need to use it to get your message across. How can you make your message compelling, persuasive and powerful? We will look at the way to structure and deliver your ideas so that people understand them easily, and how to make those ideas stick, paying special attention to what you can learn from the art of story-telling. We will examine the three components of a persuasive argument and how to harness the impact of words.

Compelling, persuasive and powerful

In Chapter 2, you met six levels of speaking.

THE SIX LEVELS OF SPEAKING

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You can address all these levels by making your ...

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