So what's next for you?
Well, we've just about finished our journey together. I hope it's been a worthwhile trip for you. Here's a quick reminder of some of the places we visited, with the aim of enabling you to speak so people really listen.
We started by uncovering ‘The Seven Great Sins of Speaking'. Here's a quick recap of them:
- A failure to make your message sticky or memorable … so make sure you cover your content in Velcro, rather than coat it in Teflon.
- Drowning people in detail … SLIM down your content. Say Less, Impact More.
- A failure to consider or understand your audience's needs … so get to know your audience, not just your message.
- Focusing on features rather than selling benefits … so make sure you answer your audience's question: ...
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