SIN 2:

There are occasions when our communication challenges are due to something being lost in translation. It happens. But here’s another reason. Sometimes our message is lost in information. In other words, we’ve communicated so much detail that it’s hard for people to grasp everything, never mind remember it.

Drowning people in detail results in us overloading our audience’s brains. When that happens you’ve literally buried the treasure within your message in an ocean of content, and your key point is lost at sea. When this happens, people can feel mentally exhausted and a Mexican wave of yawning can quickly spread across the room.

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