SIN 4:
I’m not a mind reader (although I think my wife wishes I was). And it’s highly unlikely that I’ve met some of the people you speak to. But there’s something I’m fairly confident predicting. When you stand (or even sit) to deliver a talk, give a presentation, teach a lesson or lead a meeting, there are some questions your audience are asking themselves at a subconscious level:
- Why should I care?
- Why is this important?
- How does this affect me?
And the reality is, sometimes we fail to spell out the answer to those questions, and then wonder why we’ve failed to engage our audience or make the impact we were intending.
OK, sometimes we’re ...
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