WAY 3:
Imagine you’ve been asked to give a presentation at work, or make a pitch to a client, or present at a job interview. What’s the first question most people ask themselves? In my experience it’s usually this:
‘What am I going to say?’
Seems a fair question, doesn’t it? But wait.
Do yourself a favour. Don’t start there.
Here’s what you need to ask yourself.
‘What’s the purpose and the point of what I’m going to say?’
Or to put it another way:
‘What am I aiming to have achieved by the time I’ve shut up?’
You see, if you’re not clear on the point of your communication, it’s the equivalent of standing blindfolded in a boxing ring, throwing ...
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