WAY 4:

As you’ll discover later, it’s my son Matt who’s the medic in our house, not me. Applying Savlon and a plaster is the sum total of my medical expertise, which I admit isn’t a great deal of help if you’ve broken your leg. But even I’ve worked out the following: without a skeleton we’d all resemble a crumpled up piece of clothing. We might not see it, but our skeleton holds everything together. The same is true in our communication.

Without a strong skeleton or structure your talk or presentation can literally fall apart. You may remember the Seventh Great Sin of Speaking that we explored earlier was ‘Taking people on a pointless ramble’ ...

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