I’d like to start this chapter with a little mind experiment. Don’t worry, it’s nothing dangerous. There’s no need to sign a disclaimer form. You can remain fully clothed if you wish, although it’s not compulsory (but probably advisable if you’re reading this in a public place). And no prior knowledge or experience is required. Are you ready? Good. Here goes.
I’d like you to think of a word. Just one word.
Now briefly close your eyes and for three or four seconds think of ‘breakfast’.
What images come into your mind? Bacon sandwiches? A bowl of cornflakes? Muesli? Sausage and egg? Deep fried Mars Bar with curry sauce and ...